This privacy policy (“Privacy Policy”) describes how Charlotte’s Web, Inc. (“we”, “us” or “our”) collects, processes, uses and shares your personal information when you use our website (the “Site”) and to provide you with our products and services, including through our online store (collectively, the “Services”). This Privacy Policy is a part of our Terms and Conditions. By using our Services, you agree to be bound by and comply with this Privacy Policy and our Terms and Conditions.

SECTION 1 - WHAT PERSONAL INFORMATION WE COLLECT We may collect or receive the following categories of personal information from or about you, including when you use our Services (such as signing up for an account, making a purchase, browsing our website, or contacting us): · Personal Identifiers, including name, phone number, addresses, email address, password, age, veteran status, occupation and payment information. · Billing and Commercial Information, including billing and shipping address, email address, order history and transaction information, and payment information. · Device, Website usage, and Website Features Usage Information, including device information (the Operating System (OS) running on your device), Internet Protocol (IP) address (which may be used to obtain your geolocation), access times, browser type, language and the website(s) you visited before our Site, which we collect through cookies, web beacons and other tracking technologies. We also collect information about how you use our Site, including the elements you interact with, metadata and other details about these elements, change states and other user actions. If you use the chat features on the Site, we may collect additional information through that feature as well, including about your device, usage information, and date and time of communications.

Communications with Us, including when you contact us via phone, email, the “Contact Us” form on our Site, chat features on the Site, or on blog posts, including chat transcripts, contents, and message history. We will also collect any information you provide in these communications. SECTION 2 – HOW WE USE YOUR PERSONAL INFORMATION In general, we use the information we collect primarily to provide, maintain, protect and improve our current Services and to develop new Services. We use personal information collected through use of our Services to: · Provide and Improve Our Services. We may use your personal information to provide and improve our Services. This includes performing necessary operations to create, update, maintain, secure and otherwise manage your account; fulfill your orders and/or complete the transactions you request; process your payments; provide you with receipts and send you with notifications related to your account and orders; save transaction history; ensure our Services are working as intended, including to investigate and fix bugs and operational issues that you report; conduct data analysis, testing and research; training of artificial intelligence or automated decision-making systems to increase efficiencies; and otherwise understand and enhance your experience using our Services. We may link or combine your personal information with other personal information we receive from third parties about you to help understand your needs and provide you with better service. · Communicate with You. We may use your personal information to communicate with you, such as to respond to and/or follow-up on your requests, issues, comments or questions and for our support team to provide customer service. This includes communicating to you by phone, email, our chat feature, or otherwise. · Advertising and Marketing. We may use your personal information to communicate with you about promotions, upcoming events and news about products and services offered by us and our selected partners, and for other marketing purposes, including online targeted advertising. This may include to analyze and optimize the performance of those promotions and advertisements based on your visits to and/or usage of the Services, information we receive from partners and that you otherwise provide. · Ensure Security and Prevent Fraud. We may use your personal information to protect against, detect, investigate and deter against malicious, deceptive, fraudulent, unauthorized or illegal activity.

We provide your personal information with third parties in the following circumstances (subject to your prior consent where required under applicable law): · Third-Party Service Providers. We may disclose personal information with third-party service providers who provide services on our behalf, such as payment processing, website usage analytics and marketing. We require that such third parties provide at least the same level of privacy protection as required by this Privacy Policy. Where we make chat features available, we utilize service providers such as HubSpot. · Advertising and Analytics Partners. We may share personal information with third-party advertising and analytics partners, including Google Analytics, through third-party cookies and similar tracking technologies to provide analytics about the use of our Services and to provide marketing and advertising of our Services, including through targeted advertising based on your use of the Site.